Privacy policy

a. Data processing

If you visit our website for information purposes only, i.e. if you do not register or transmit data in any other way (e.g. via a contact form), the following information is automatically transmitted from your browser to our server:

• IP address of your device  
• Information about your browser
• Name of the website from which you visit us
• Name of the visited page (URL) or the opened file
• Date and time of your visit
• Status information such as error messages
• Transferred data volume and the access status (file transferred, file not found, etc.)
• Operating system and version of your computer's operating system and the name of your access provider

b. Purposes and legal basis

When you visit the BASF web site, we use the IP address and other information automatically transmitted to our server by your browser under B. 1. a. to

(i) provide you with the requested content

(ii) ensure the security and stability of our website and to trace unauthorized use

(iii) enable a comfortable use of our website.

The legal basis for the data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the above listed purposes for data processing. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

c. Storage period

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended. In the case of storage of the data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses are anonymized by deleting the last eight bits, so that an identification of you is no longer possible.

a. Data processing and respective legal basis

We use cookies on our website. These are text information that can be stored in the browser on the device of the viewer to a visited website (web server, server). The cookie is either sent from the web server to the browser or generated in the browser by a script (JavaScript). The web server can read this cookie information directly from the server when the user visits this page again or transfer the cookie information to the server via a script of the website. Cookies do not cause any damage to your device, do not contain viruses, trojans or other malware.

Information is stored in the cookie that is related to the specific device used. This does not mean, however, that we obtain direct knowledge of your identity.

We generally use the following cookies:

Strictly necessary cookies

These cookies are necessary for the functioning of the website. In general, these cookies are only set in response to actions you take in response to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website may not function properly.

The legal basis for the processing of these cookies is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data processing purposes listed under B.1.b.

Performance cookies

These cookies enable us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answering questions about which pages are most popular, which are least used and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we cannot know when you visited our website.

The legal basis for the processing of these cookies is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third parties whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.

The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

Cookies for marketing purposes

These cookies can be set via our website. They may be used by our marketing partners to profile your interests and show you relevant ads on other websites. If you do not allow these cookies, you will experience less targeted advertising.

The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.
 

b. Specific use of cookies, purposes and storage period

Specifically, we use the following cookies, depending on the cookie preferences you set in the Privacy Preference Center. Only the strictly necessary cookies are activated by default. If you do not want this either, you have the option of generally rejecting cookies in your browser. In this case, the functionality of the visited website may be impaired.

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Further details about the respective cookie providers can be found in the Privacy Preference Center, under the respective cookie categories.

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a. Data processing

Our web pages contain contact forms as well as links to send us an e-mail directly. If you use one of these contact forms, the data which you provide in such forms will be transmitted to us and processed. The mandatory data that must be filled in for electronic contact via the respective contact form are marked with (*). If you provide us with additional data, this is done voluntarily.

If you send us an e-mail, we will process the associated metadata and the content of the message.
 

b. Purpose and legal basis

Your data will be processed to enable us to contact you, to process your request and to provide you with our respective services, to prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for the processing of data classified as being mandatory is Art. 6 para. 1 sentence 1 lit. f GDPR. The aforementioned purposes also include a legitimate interest in the processing of the data. If the purpose of the contact is the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR. The legal basis for the processing of the data that you have voluntarily provided us with is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
 

c. Storage period

The personal data of the person concerned will be deleted or made unavailable as soon as the purpose of the storage does no longer apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. Data will also be deleted or made unavailable when a storage period prescribed by the above-mentioned provisions expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract.

In case of a consent, you have the right to revoke such consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Please inform your respective contact partner at our company.

a. Data processing

We have integrated YouTube videos into our online offering, which are stored on the YouTube platform and can be played directly from our website. YouTube is a service of Google LLC, D/B/A YouTube. 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter as ‘Google’). The videos are all embedded in the so-called "2-click-mode", which means that no data about you as a user is being transferred to Google if you do not activate the video function. Before the video function’s activation, only a preview image loaded from our own web server is being displayed.

Data will only be transferred to Google if you activate such video functions. Once being activated, we have no influence on this data transfer. The data transfer is carried out regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account.

b. Purposes and legal basis

We use YouTube videos on our website to present those to you in an easy way.

The legal basis for the processing of your personal data is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant this consent by activating the video function. If activated, your personal data will be transferred to Google as described above.

In the course of the data transfer to Google, your personal data will be transferred to servers of Google, which might also be located in the USA. The USA is a country that does not have a level of data protection which is adequate to that of the EU. In particular, this means that personal data can be accessed by US authorities in a simplified manner and that there are only limited rights to such measures. If you activate the YouTube video function, you expressly consent to the transfer of data to Google and to the transfer of your personal data to servers located in the USA.

If you have given your consent, you have the right to revoke it at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

You can revoke you consent at any time for the future by deactivating the slider of the category “YouTube” in the Cookie Settings.

c. Further information

Further information on data processing, in particular on the legal basis and storage period by YouTube, can be found in the provider's privacy policy (https://policies.google.com/privacy) and in the privacy banner on the YouTube platform. There you will also find further information on your rights and setting options to protect your privacy.

Google may also process your personal information in the United States, a third country without an adequate level of data protection.

We have included hyperlinks to the following social media services on our website: LinkedIn, Facebook, Twitter, Vimeo, YouTube, Slideshare, flickr and Instagram.

These hyperlinks are designed in the form of the corresponding logos and are stored on our own server. This means that when our website is loaded for the first time, no data about you as a user are transferred to the respective provider. You will be directed to the respective website only if you click on the logos. Further data about you may be processed on this website.

We have no influence on this data processing on the respective linked websites.

a. Data processing and purposes

If you register for a web seminar, Book the Expert appointment or event, the information provided through the web seminar or event registration form as listed below will be processed for the purpose of organizing and performing the respective webinar.

Usual required personal data fields are: First Name, Last Name, Company, Country and Mail Address. Should the registration for an event or seminar include a delivery address (e.g. for shipping of goods), we will process such information only for the purpose of shipping the respective materials to the given address.

During or after the web event, web seminar or meeting, it might be possible that we provide you with some communication, depending on the appointment’s subject, e.g. event updates or documentation, web seminar presentation or recording or to provide you with product information, that you have requested in the web seminar, event or Book the Expert appointment. Should we already have collected your personal data suitable for such follow-up communication, we will process those for the purpose of performing the respective communication. Otherwise, we will ask you to provide us with the personal data required. If necessary, for accomplishing the respective purpose, we will forward and transmit your personal data to the responsible BASF group companies in accordance with chapter 5 of this privacy policy.

b. Legal basis

The legal basis for this processing is Art. 6 Sec. 1 lit. b) and f) GDPR

If you have given us your consent to do so, we will process your personal data to provide you with personalized information on BASF products, events, web seminars and services we consider relevant for you via the communication channels you have selected.

In order to determine your professional needs and interests, we combine and analyse the personal data that we have collected about you in the course of your relationship with BASF as a customer or user of BASF products and services (in particular your contract and master data, the products you have purchased, samples, demos, brochures or whitepapers that you have requested or downloaded, webinars for which you have registered, surveys that you have completed, etc.).

The legal basis for the processing of your personal data for the above-mentioned purposes is your consent.

Due to the global nature of BASF’s marketing teams, BASF will share your personal data with the relevant BASF entities and therefore transmit your personal data to the following BASF companies being the regional Marketing Headquarters:

I. BASF SE, Germany, Carl-Bosch-Str. 38, 67056 Ludwigshafen

II. BASF Corporation, 11501 Steele Creek Road, 28273 Charlotte, USA

III. BASF Brasil SA , Av das Nações Unidas No 14171, 04794-000 São Paulo, Brazil

IV. BASF East Asia Reg. HQ's, 45th Floor, Jardine House, No1 Connaught Place, Hong Kong

V. BASF Construction Additives GmbH, Dr.-Albert-Frank-Straße 32, 83308 Trostberg, Germany

In addition, BASF will share your personal data between those BASF companies which are responsible for you as a (prospective) business partner. Both of the Wording to be added to the respective Privacy Statement 5 Templates for Consent Clauses Internal aforementioned transfers serve the purpose of administration of customer data across the BASF Group and preparation of global marketing campaigns and sales-related activities.

The legal basis for this data sharing is our legitimate interest in maintaining your personal data in our company group.

We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.

We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.

You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent.

You are at liberty to grant or withhold consent. This has no effect on your visit of this website and platform.

If you revoke your consent, we will no longer use your personal data for marketing purposes unless we have another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.

If you have been registered via the BASF registration process, we will process the following personal data for the purposes of providing you with access to our website and to administrate your user account:
 

• First Name
• Last Name
• Company
• E-Mail Address
• Function
• Country
• Phone number
• Zip code
• City
• Street and house number
   

The registration process is based on an individual basis, during which we process personal data depending on the type of communication channel, e.g. e-mail or phone.

The legal basis for this data processing is our legitimate interest in accordance with Art. 6 Sec. 1 lit. f) GDPR, which consists of the purposes as mentioned above.

We work with the search engine operator Google LLC, Mountain View, California, USA, so that customers can find our websites and offers more easily using search engines. As a result, our website and products are particularly highlighted or displayed in the Google search if you enter certain key words in the Google search.

The links shown in the search results that lead to our pages are enriched with parameters. This enables us to evaluate the success rate of the campaign using Google search. This method processes the following information when the link is clicked:

Information to identify which campaign was the origin of the click:
 

• medium (at_medium)
• campaign ID (at_campaign)
• platform (at_platform)
• ad format (at_creation)
• ad variant (at_variant)
• search term (at_term)

The link is evaluated by the range measurement and analytics tool AT Internet, about which you can find more information in the section on cookies. No cookies are set as part of this analysis. The legal basis for this data processing is Art. 6 Para. 1 lit. f) GDPR.

You can find Google's privacy policy here.

On our YouTube channels, we utilize Google Ads, a service provided by Google LLC, D/B/A YouTube. 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter as ‘Google’). Google Ads allows us to display advertisements on YouTube by defining target audiences. Based on information collected about your engagement on YouTube, Google will identify the persons fitting into our defined target group. We define our target audiences on the following criteria for the purpose of advertising our company and our products via YouTube:

• Keywords
• Videos 
• Channels

We are at no point in time able to identify a single user while using Google Ads on YouTube. The legal basis for this processing is Art. 6 Sec. 1 lit. f) GDPR.

You can find Google's privacy policy here.

12.1. Linkedin Advertising

For the purposes of creating attention and awareness for our products, we utilize the LinkedIn Campaign Manager provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). By using the LinkedIn Campaign Manager, we define target groups based on the following criteria:

• Location (e.g. country, region, city)
• Company (e.g. company industries, names, size)
• Interests (e.g. member groups, interests)
• Job experience (e.g. job titles, functions, seniority, skills)
• Education (e.g. degrees, schools, fields of study)
• Demographics (e.g. gender, age)

Based on its algorithm, LinkedIn will display our content on its platform to its users fitting to the defined target group. We will not define too narrow target groups or address our content only to a handful or less individuals. The legal basis for this kind of processing is Art. 6 Sec. 1 lit. f) GDPR.

You can find more information about the usage of LinkedIn at BASF here.

You can find the privacy policy of LinkedIn here.
 

12.2. Linkedin Lead Generation

We display content on our LinkedIn business account, which will be presented to you based on the processing as described under No. 9 of this privacy policy. If you engage with the aforementioned content, e.g. by subscribing to the download or stream of a video or any other offered asset e.g. whitepaper, we process your name and your company for the purpose to provide you with information on the products and services related to the specific contents by sending you private messages or posts.

We store your personal data in the LinkedIn Campaign Manager provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). In cases of technical support, teams of LinkedIn Inc., 1000 W Maude, Sunnyvale, CA 94085, USA, might access your personal data. The USA are a country which does not have a level of data protection comparable to that of the EU. If you subscribe to our content, you expressly consent to the transmission of your personal data into the USA.

The legal basis for the aforementioned processing is your consent, Art. 6 Sec. 1 lit. a) GDPR. You can revoke your consent any time by sending a message to the BASF representative you may be contacted by.

As part of our customer relationship, we share documents with our customers via the Showpad service. Showpad is an application of Showpad NV, Moutstraat 62, 9000 Ghent, Belgium (hereinafter "Showpad"). Responsible for the use of Showpad is the BASF company with which our customer has a contractual business relationship (hereinafter for this chapter "BASF")

Through Showpad, BASF processes the following personal data:

• E-mail address

The data processing serves the purpose of sharing documents required for the respective contract fulfillment with our customers. The legal basis for this data processing is Art. 6 para. 1 lit. f) DSGVO.

In addition, BASF will carry out in Showpad the interactions that arise in the handling of the shared documents by the contact persons of our customers (hereinafter "you"), provided that you have given us your consent for this. In particular, we replicate the following interactions when using Showpad

• Visits
• Clicks 
• Time spent on the documents
• Downloads 
• Sharing

The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a) DSGVO.