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EU Regulations: How to make your packaging PPWReady 
September 10, 2025

MyIndustryWorld

EU regulations: How to make your packaging PPWReady

With the EU Packaging and Packaging Waste Regulation (PPWR), the flexible packaging industry is undergoing major transformation, bringing both challenges and opportunities. In the shift toward fully recyclable laminated packaging, water-based adhesive solutions offer a fast track to safety and compliance - not just for today, but for the future.

Thumbnail for video showcasing the advantages of BASF’s portfolio of water-based lamination adhesives by pointing to stricter health and safety requirements for food packaging that come with the new EU Packaging and Packaging Waste regulation (PPWR).
BASF's water based adhesive systems are ready to transform packaging recyclability

Starting 2030, EU guidelines will require that all plastic packaging is designed for recycling. As active members of industry associations such as FEICA, we at BASF are committed to supporting this essential transition. Designing for recycling is especially challenging for multi-layer food packaging, where adhesives play a critical role in enabling functionality. While conventional adhesive technologies can often pose significant barriers for recycling, BASF’s message is clear: the transition to water-based adhesives is not only feasible – it’s the smart path forward to meet current and future regulatory demands. 
 

Ensure the safety and recyclability of your food packaging

Our Epotal® range of water-based lamination adhesives prevents the formation of toxic byproducts such as primary aromatic amines (PAAs) during the recycling process, ensuring compliance, safety, and peace of mind across the entire value chain. 

Epotal® adhesives enable: 
-    Fully compostable packaging 
-    Delamination of PET/PE layers for large-scale mechanical recycling
-    Recyclable paper lamination
-    Recycling-friendly barriers for mono-materials
-    Reduced product carbon footprint 
-    Adhesives with 4C-traceable content 
Whatever your sustainability goals, there is a solution for you. 

Ensure the safety and recyclability of your food packaging

Our Epotal® range of water-based lamination adhesives prevents the formation of toxic byproducts such as primary aromatic amines (PAAs) during the recycling process, ensuring compliance, safety, and peace of mind across the entire value chain. Whatever your sustainability goals, there is a solution for you. 
 

Epotal® adhesives enable: 

  • Fully compostable packaging 
  • Delamination of PET/PE layers for large-scale mechanical recycling
  • Recyclable paper lamination
  • Recycling-friendly barriers for mono-materials
  • Reduced product carbon footprint 
  • Adhesives with 4C-traceable content 
Recycling is the major challenge for the packaging industry. Regulation is tightening. Standards are shifting, complexity is rising. That's why we don't just look at products. We think in systems and we create solutions. Our water based adhesive systems are here to meet these new challenges.
 

Prof. Dr. Thomas Schiele

Vice President Business Management Adhesives at BASF

Adhesives Coating Center and outstanding service

Technology transitions can be daunting. That’s why we offer more than just products. With decades of expertise in water-based adhesives, a strong industry network and our own Adhesives Coating Center, we deliver exceptional service and hands-on support. 

Ready to be PPWReady? 
 

Join the movement toward safer, smarter, and more sustainable packaging. Partner with BASF to meet the new EU standards – layer by layer: 

✓  improve recyclability 
✓  avoid toxic byproducts
✓  access expert support and cutting-edge adhesive technology

Let’s shape the future of packaging together. 

Illustration comparing the life cycle of laminated packaging before and after the implementation of the EU Packaging and Packaging Waste Regulation (PPWR). The "before" side shows a linear process ending in disposal. The "after" side depicts a circular life cycle, where laminated packaging is collected, recycled, and reused, reflecting the goals of the PPWR to reduce waste and promote sustainability.
How to protect your license to operate: Tackling PAA in laminated packaging
What most people know: The EU’s Packaging and Packaging Waste Regulation (PPWR) will require plastic packaging to be recyclable and to contain recycled materials by 2030. What few realize: Your packaging’s market viability could be at serious risk if harmful substances - such as primary aromatic amines (PAA) - are formed during the recycling process. 
  1. Read more
Hispanic girl eating potato chips on sofa
Epotal® 
Our water-based Epotal® lamination adhesives enable our customers to create flexible, durable and food-safe packaging with more sustainable end-of-life options. 
  1. Read more

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