Paper meets wine.
MyIndustryWorld
Paper meets Wine is BASF's showcase initiative demonstrating how the Pulpex paper bottle technology can be experienced in a real-world application. By bottling a wine exclusively selected by the BASF wine cellar in a Pulpex fibre-based bottle, the project transforms a packaging innovation into something people can see, hold and experience. The project also highlights BASF's role in enabling the solution through Joncryl® barrier technology, coating expertise, testing and validation support.
The demand for sustainable packaging continues to grow across industries. At the same time, packaging must continue to protect products, maintain quality and perform in real-world applications. Paper meets Wine provides a tangible example of how renewable packaging solutions are evolving to meet both sustainability and commercial performance expectations at scale.
What looks like a simple bottle is the result of years of innovation across materials science, barrier technology, manufacturing and industrial scale-up.
Paper meets Wine demonstrates the power of collaboration across the packaging value chain. By combining complementary expertise, the partners transformed an ambitious idea into an industrially viable solution.
Joncryl® barrier technology coating expertise testing and validation
Advanced material science and process scaling team driving the Pulpex bottle technology design, needs and performance assurance.
Formulation expertise
Laying the Foundation
The journey began with a deep-dive collaboration between BASF and Pulpex to explore the potential of fibre-based packaging solutions. This phase culminated in the official partnership announcement, establishing the foundation for a shared innovation journey.
Innovation Recognized
Years of collaboration and technical progress were recognized through prestigious industry awards, highlighting the power of partnership in advancing sustainable packaging innovation.
Awards:
Scaling for Impact
What started as an ambitious concept became industrial reality. The first Pulpex production line was commissioned in Glasgow, paving the way for large-scale production and commercial deployment.
Interested in learning more about the project or the technology behind it? Get in touch.
